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Экономическая теория          Автор Simon G.          Издательство Книга по Требованию

88 стр. мягкая обложка

автор:Simon G.
издательство: Книга по Требованию
цена:2006 руб
- нет в наличии

A modified Theory of Planned Behavior (TPB) model was used as the framework. In fact, Digital Music Service, the industry that sells MP3 songs, has seen tremendous successes and is making hundreds of millions of dollars every year. In recent years, popular channel to obtain record album has been shifted from purchasing Compact Disc to downloading MP3. The results provide marketing implications for Digital Music Service provider, and open a direction for future studies. Based on the survey results, the present study depicts a model that explains the subscription behavior and identifies that subject norm has the most significant effect on the intention to subscribe. However, few attempts have been made to understand the consumption behavior of this newly emerged industry because it has its own characteristics that made other behavioral models inapplicable to it. In this study, we surveyed college students on their subscription behavior for Digital Music Service. Also, features that potential subscribers found important are revealed. This new model incorporates the Technology Acceptance Model and a new construct, the perceived quality of service, to the original TPB model.

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Свободная культура

Jonathan Zittrain, Digital Performance Right in Sound Recordings and Ephemeral Recordings, Docket No. 2000-9, CARP DTRA 1 и 2, law harvard edu/ JZCARP.pdf. Прекрасный анализ на сходную тему см. в Randal C. Picker, «Copyright as Entry Policy: The Case of Digital Distribution», Antitrust Bulletin (лето-осень 2002 г.): 461: «Это не было недоразумением, это просто старомодные барьеры вхождения. Аналоговые станции защищают от цифровых конкурентов, повышая порог вхождения в радиобизнес и подавляя разнообразие. Да, это делается от имени правообладателей, ради защиты авторских гонораров, но в отсутствие могущественных интересов все было бы сделано нейтральным для любых медиа путем». 207 Mike Graziano and Lee Rainie, «The Music Downloading Deluge», Pew Internet and American Life Project (24.04.2001), pewinternet org/. The Pew Internet and American Life Project сообщает, что к началу 2001 года 37 миллионов американцев скачивали из интернета музыкальные файлы. 208 Alex Pham, «The Labels Strike Back: N.Y. Girl Settles RIAA Case», Los Angeles Times, 10.09.2003, Business. 209 Jeffrey A ...

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