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Зарубежная проза А-Я          Автор William T.          Издательство Книга по Требованию

Instincts Of The Herd In Peace And War
268 стр. мягкая обложка

автор:William T.
издательство: Книга по Требованию
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Brave New World Revisited

The orator speaks to masses of individuals, already well primed with herd-poison. They are at his mercy and, if he knows his business, he can do what he likes with them. As an orator, Hitler knew his busi]ness supremely well. He was able, in his own words, "to follow the lead of the great mass in such a way that from the living emotion of his hearers the apt word which he needed would be suggested to him and in its turn this would go straight to the heart of his hearers." Otto Strasser called him "a loud-speaker, pro]claiming the most secret desires, the least admissible instincts, the sufferings and personal revolts of a whole nation." Twenty years before Madison Avenue embarked upon "Motivational Research," Hitler was systematically exploring and exploiting the secret fears and hopes, the cravings, anxieties and frustra]tions of the German masses. It is by manipulating "hidden forces" that the advertising experts induce us to buy their wares a toothpaste, a brand of ciga]rettes, a political candidate. And it is by appealing to the same hidden forces and to others too dangerous for Madison Avenue to meddle with that Hitler in]duced the German masses to buy themselves a Fuehrer, an insane philosophy and the Second World War ...

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