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Audience Theory
84 стр. мягкая обложка

автор:Frederic P.
издательство: Книга по Требованию
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Some others like Ede and Lunsford try to mingle these two approaches and create situations where audience is fictionalized, as Ong would say, but in recognition of some real attributes of the actual audience. Audience theory is an element of thinking that developed within academic literary theory and cultural studies. High Quality Content by WIKIPEDIA articles! Others, such as Ruth Mitchell and Mary Taylor have said writers and speakers actually can target their communication to address a real audience. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing.

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Диалогика текста как бесконечномерное смысловое пространство

Необычное употребление и компоновка элементов способствует проникновению в текст трех стилей: ораторского, научного и публично-разговорного. 3. 5. 3. 2. Публичные выступления как индикатор диалогического взаимодействия с публикой. Публичное выступление, как правило, выполняет риторическую функцию воздействия и убеждения. Однако, само понятие "риторика" в филологической науке носит многоликий характер. С одной стороны, риторика понимается как вербальное искусство. (Craig 1937: 263) С другой стороны, в риторических исследованиях появилось новое направление - "неориторика". "New rhetoric aims not at producing a work of art, but at exerting through speech a persuasive action on an audience." (Brandt 1970: 1959) Акцентируя внимание на убедительной силе речи, У. Брандт отделяет неориторику от традиционного стремления лишь к анализу использования в речи риторических фигур. Подобная точка зрения находит отражение и в Новой Британской Энциклопедии: "New Rhetoric is defined as a theory of argumentation that has as its object the study of discursive techniques that aim to provoke or to increase... the effects of argumentation." (The New Encyclopaedia Britannica 1994, V.26: 762) В свою очередь, Ю.В ...

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